BRIEF:

For Nike and Elle, the objective was to create a 360° branded content series — Why I Move — a filmed podcast hosted by Liv Little that explores the deeper reasons women move. Across each episode, Liv speaks with inspiring guests from the fitness and wellbeing world — including Vick Hope, Rosie, Ixta, Edgwie, and more — uncovering personal stories around strength, identity, and self-expression. The campaign aimed to go beyond movement itself, creating space for honest, empowering conversations about womanhood, wellbeing, and the power of motion.

APPROACH:
Shot across two sleek yet inviting podcast studios, the production design reflected the tone of the series — polished, warm, and open. Each episode combined premium long-form storytelling with strategic social cutdowns and short-form clips designed for digital reach and engagement. The result was a cohesive campaign that blended Nike’s energy with Elle’s editorial voice, delivering raw, meaningful conversations that resonated deeply with modern women and the communities around them.