IN CONVERSATION WITH CAROLINA HERRERA

2024

A thought-provoking and introspective series that delves deeply into the journeys of how leading women in the fashion industry got started and the experiences that shaped their careers.

WHERE IT WENT

Socials Campaigns

Membership Events and Screenings Q&A Panels

WHAT WE BROUGHT

Pre Production (Scripting, Location, Casting & Talent Briefing)

Full Video Production (Cameras, Light & Sound

Production Coordination

Photography

BRIEF:

For Carolina Herrera, the goal was to create an intimate and cinematic interview that captures the emotion, artistry, and inspiration behind the Good Girl fragrance. Set in a refined West London location, the conversation explores Carolina’s journey in the fashion and fragrance world — from her mother’s influence to the symbolic ingredients and metaphors that define Good Girl. The piece was designed to feel honest, elegant, and deeply human, giving audiences a genuine look into the emotion and meaning behind the brand’s most iconic scent.

APPROACH:
Shot with warmth and sophistication, the interview balances visual elegance with emotional depth. Soft, natural lighting and close compositions draw viewers into Carolina’s story — a blend of reflection, creativity, and authenticity. The tone is emotive yet effortless, capturing both the grandeur of the brand and the vulnerability of personal storytelling. The result is a timeless, human portrayal of Good Girl that connects audiences to the woman — and the feeling — behind the fragrance.

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BRANDED VIDEO CONTENT
SOCIAL FIRST
EVENT COVERAGE
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